How to run ads in push notifications
About Push traffic
RichPush tutorial
Push-notifications are small pop-up windows on the screen of any device with notification space or with the ability to display data received from the network. The main goal is to promptly and clearly inform the user about news, promotions, shock prices, special offers, etc.
2. Mobile
    1. Browser
        The benefits of push traffic
        Individual approach

        You can set up notifications in such a way that users will receive them when they are supposedly ready to react to them (hour targeting). Push notifications can cover millions of people all over the world.

        Push-notifications is hit of the season

        Push-notifications are a kind of new native advertising. They subscribe voluntarily for notifications, which means timely notification should become desirable.

        Powerful cover

        Push notifications are good not only for existing customers, but also for completely new users. It is one of the few traffic formats that allows you to capture the planet with your capacious ads.

        Lack of bots

        Push traffic is always about real people, no bots, cheating and so on. A source designed to clear the network of fakes.

        Creative creation
        RichPush guide
        1. Registration

        1.1. Go to the website: http://richpush.co and go to Sign up.
        1.2. Fill in the registration form.
        2. Campaign creation

        We recommend to create 3-5 creatives for one campaign:
        2.1. Destination URL - link to the landing page of ad.
        2.2. Title - no more than 30 characters.
        2.3. Message - no more than 45 characters.
        2.4. Ad preview - upload the icon.
        2.5. Main image - load the main image.
        Campaign settings
        2.6. Tracking type - customize the tracking type to track conversion.
        Pixel/Image Setup
        You can use Pixel to collect website visitors into segments and then use them in a campaign.

        To add a pixel, follow these steps:

        Go to the Pixels page and click New pixel.

        Complete the New pixel form and click Create pixel.

        To target visitors that you collected in the pixel data segment, select User segments targeting.
        Postback request Setup
        The Postback URL allows you to track conversions using a third-party tracking platform and send conversion information to AdMachine reports. In this way, you can track your ROI on the reports page and optimize your campaigns for best results. Typically, the Postback URL is used for CPA campaigns.

        To get the Postback URL, follow these steps:

        On the New campaign page select Postback request to create the URL.

        Copy the URL, replace [CLICK_ID] and REVENUE_IN_USD with the parameters of your tracking platform.


        For example, if your tracking platform uses {clickid} and {payout} parameters, your postback URL will be formatted as follows:

        Go to the Pixels page and click New pixel.


        Please note that the parameters may be different. You need to get all the parameters from your tracking platform.

        Paste the Postback URL you created into your tracking platform.

        To set up a Destination URL, follow these steps:

        On the New campaign page, select Postback request to create the URL.

        Copy Offer Link from your tracking platform.

        Modify Offer Link and add Admachine macro [CLICK_ID].

        Usually links to offers contain Click ID parameters:


        You need to replace the clickid value with the [CLICK_ID] macro with the following: clickid = 4f3hgeh -> clickid = [CLICK_ID]


        If you do not have a CLICK ID parameter, you need to add it manually, depending on the parameters supported by your platform. This can be either a clickid or a subid. Note that the clickid parameter is prevalent.

        For example, the link to your offer looks like this:


        After adding the clickid or subid parameter and our [CLICK_ID] macro, your link should look like this:



        Note that if both the clickid and subid parameters are supported by the tracking platform, the clickid parameter prevails.

        Place the link in the Destination URL field.
        • If your bid is too low, your ad will not receive impressions.
        2.8. Budget, $.
        • Enabled Unlimited Budget - without budget restrictions.
        • Even - distribute evenly specified sum for a specified period (Per day / Lifetime).
        • Asap - to spend the specified sum as soon as possible (Per day / Lifetime).
        2.9. Schedule - set up the period of the advertising campaign.
        2.10. GEO targeting - select locations where necessary to get impressions.
        2.11. Campaign name - assign the name of the advertising campaign.
        2.7. Max. cost per visit, $ - set the price for 1 click.
        Advanced settings
        2.13. Visits - setting the frequency of clicks per user for a specified period.
        2.12. Subscribers list ID - are grouped lists of our subscribers, while analyzing the effectiveness of
        2.14. Technology targeting
        • OS - by type and version of the operating system
        • Device - by device type
        • Browser - by browser type
        • Connection type - by Internet connection type.
        2.15. Timetable - setting up the schedule of impressions by hours and days of the week.
        2.16. IP whitelist / blacklist.
        • Whitelist - show only selected IP addresses.
        • Blacklist - do not show selected IP addresses.
        2.17. Carrier targeting - setting up impressions by the name of the carrier.
        a campaign, you can exclude sheets with a lower conversion.
        Congratulations, after making all the settings your campaign goes to moderation. And immediately after its approval, it becomes active and already receives impressions with the settings you specified.

        Thank you for choosing our platform and wish you to achieve great results for your business!
        Denis Zelenski, Head of Customer Success of Richpush
        Push Notification Tips
        Push Notification Tips
        In contrast to usual teasers push-notifications are more clickable traffic format. In order to your teaser to evoke necessary response from the audience, you need to try hard to attract attention to your advertising, especially in a overfull market.

        There is another story in case of push-notifications. User's attention is already focused on you, because it is very difficult not to notice the notification and miss it.

        How to achieve high results when planning your advertising campaign:

        1. First of all you will have to work hard to think through fundamentally different campaigns, with different creatives and approaches. Since the stream of your campaigns will be showered on the same users, identical campaigns can be a verdict to your profit. We recommend to make 3-5 creatives for one offer to start campaigns.

        2. Do not forget that the push notification is a brief distillation of your ad, it is the most important information about your offer, which a user must grab instantly and become interested in it.

        3. Besides the fact that your campaigns should be various, they should be updated regularly. "Wasted pushes" cease to demonstrate results with time, therefore with this traffic format you should always keep your hand on the pulse. if you notice that interest began to fall, it is high time to launch new ads. We strongly recommend changing your creatives every 3-5 days.

        4. By the way about the cost per click, do not experiment with the minimal bid, start with the recommended price per click, and then gradually reduce the cost of clickable ads simultaneously adding new ones.
        Content Policy
        Content Policy
        • Online dating sites offering adult meetings;
        • Exploitation and sexualization of minors;
        • High-risk investments, rapid enrichment schemes and financial pyramids;
        • Promoting illegal activities;
        • Drugs, digital drugs;
        • Knowingly false information;
        • Online pharmaceuticals;
        • Pornographic and erotic materials;
        • Magical services;
        • Nicotine-containing substances and tobacco products;
        • Weapons and explosives;
        • Webcasts dating sites, web modeling;
        • A call to join religious groups and participate in religious ceremonies;
        • Intentional self-harm, mutilation, suicide propaganda;
        • The spread of the illicit trade in human organs;
        • Escort services;
        • Goods and services against human rights and freedoms;
        • Publications containing hostile statements or attacks on an individual or organization based on:
        • Publications containing a direct or hidden context of threat, harassment and violence;
        • Hate speech, criminal or terrorist related content;
        • Mentioning of events or customs that cause harm to a person in a degrading, unfriendly or offensive manner;
        • Content related to hacking into computer systems and programs.
        Prohibited content
        Regulated Content
        The list below indicates products and services for which additional requirements may be imposed:
        Prohibited practices
        • Legal due diligence;
        • License Verification;
        • Providing a complete list of components that make up biological additives;
        • Proof of ownership of advertising materials and / or trademark;
        • Dating websites;
        • Video games;
        • Cryptocurrencies;
        • Binary options;
        • ICO;
        • Financial services;
        • Self-improvement products;
        • Software download;
        • Subscription services;
        • Bio supplements;
        • Draws, contests, livewees, lotteries, sweepstakes;
        • Electronic cigarettes and wipes;
        • Casino;
        • Health care products;
        • Unprofitable volunteer organizations and charitable foundations;
        • Crowdfunding;
        • Political content;
        • Alcohol;
        • Downloading and distribution of content by third parties violating copyright law;
        • Collection, storage and distribution of personal information without the user's consent;
        • Prohibited content hidden by spoilers;
        • Content containing and spreading viruses;
        • Content not subject to reading, viewing and verification;
        • Auto-download applications and plug-ins without user's consent;
        • Techniques for hiding real content using redirects;
        • Substitution of content on the passage of moderation;
        • Clocking;
        • Torrents;
        • Spam.

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